We’re so excited you’ll be joining us in Prague to dive into the world of Budvar! To make sure we’re all set for your arrival, please take a moment to complete your registration below.
Here’s everything you need to know:
Agenda
May 12th – Arrival Day
- From 3:00 PM – Hotel check-in
- The rest of the day is yours! Explore Prague and its famous pubs and beer spots – we’ll also share a list of recommendations to get you started.
May 13th – Budvar Meet-Up Day
- 9:00 AM – Venue arrival & registration
- 10:00 AM – Opening session: Get ready for an exciting start with a warm welcome, the latest updates on brewery developments, a quick dive into our marketing strategy, including first look at our brand-new key assets!
- 12:30 PM – Lunch break
- 1:30 PM – Afternoon sessions: Get inspired by case studies and market examples, take a closer look at our sales strategy, and hear from a guest speaker whose insights will leave you thinking!
- 3:30 PM – Coffee break
- 4:00 PM – Workshop sessions: Get hands-on in our workshops as you break into smaller groups to explore topics such as: creating successful events and pop-ups to showcase Czech beer culture, mastering the Czech pour technique with our Brand Ambassadors, learning about the Knajpa concept, and discovering our Off-Trade Visibility showcase.
- 6:00 PM – Dinner and afterparty
May 14th – Departure Day
- Morning – Hotel check-out
- Free time to enjoy Prague or Optional Brewery Visit
WHAT WE NEED FROM YOU
A Few Things to Know
- Accommodation: We’ve got your hotel stay covered from May 12th to May 14th. We’ll send you more details about the hotel and the venue soon!
- Travel: Please note, travel expenses aren’t covered.
- Dress Code: It’s business casual, but feel free to be comfy and relaxed!
- Questions? Feel free to reach out anytime!